Education
Continuing your education is one of the best ways to showcase your professionalism and gain confidence. Gaining a Designations and/or Certifications will expand your knowledge and provide you with the tools and information needed to increase your value as a REALTOR® and exemplifies your dedication.
DESIGNATIONS
ACCREDITED BUYER'S REPRESENTATIVE / ABR
The Accredited Buyer’s Representative (ABR®) designation is designed for real estate buyer agents who focus on working directly with buyer-clients at every stage of the home buying process.
ACCREDITED LAND CONSULTANT / ALC
The esteemed Accredited Land Consultants (ALCs) are the most trusted, knowledgeable, experienced, and highest-producing experts in all segments of land. Conferred by the REALTORS® Land Institute, the designation requires successful completion of a rigorous LANDU education program, a specific, high-volume and experience level, and adherence to an honorable Code of Conduct.
CERTIFIED INTERNATIONAL PROPERTY SPECIALIST / CIPS
Instantly align yourself with the best in international real estate by earning the CIPS designation. The designation requires the completion of five full-day courses focusing on the critical aspects of international real estate transactions. CIPS designees are connected to an influential network of over 3,500 professionals who turn to each other first when looking for referral partners.
CERTIFIED PROPERTY MANAGER® / CPM®
CPM® designees are recognized as experts in real estate management. Holding this designation demonstrates expertise and integrity to employers, owners, and investors.
CERTIFIED REAL ESTATE BROKERAGE MANAGER / CRB
The Certified Real Estate Brokerage Manager (CRB) is one of the most respected and relevant designations offered in real estate business management and is awarded to REALTORS® who have completed advanced educational and professional requirements. CRB Designees are better positioned to streamline operations, integrate new technology, and apply new trends and business strategies.
CERTIFIED RESIDENTIAL SPECIALIST / CRS
The CRS designation is the highest credential awarded to residential sales agents, managers, and brokers. On average, CRS designees earn nearly three times more in income, transactions, and gross sales than non-designee REALTORS®.
COUNSELOR OF REAL ESTATE® / CRE®
The Counselors of Real Estate® is an organization of commercial property experts worldwide who provide seasoned, objective advice on real property and land-related matters. Only 1,100 professionals from all disciplines of real estate, academia and government hold the CRE credential. Membership is selective and extended by invitation, although commercial real estate practitioners with 10 years of proven experience may apply.
GRADUATE, REALTOR® INSTITUTE / GRI
REALTORS® with the GRI designation have in-depth training in legal and regulatory issues, technology, professional standards, and the sales process. Earning the designation is a way to stand out to prospective buyers and sellers as a professional with expertise in these areas.
PERFORMANCE MANAGEMENT NETWORK / PMN
This designation is unique to the REALTOR® family designations, emphasizing that in order to enhance your business, you must enhance yourself. It focuses on negotiating strategies and tactics, networking and referrals, business planning and systems, personal performance management and leadership development.
REALTOR® ASSOCIATION CERTIFIED EXECUTIVE / RCE
RCE is the only professional designation designed specifically for REALTOR® association executives. RCE designees exemplify goal-oriented AEs with drive, experience, and commitment to professional growth.
SELLER REPRESENTATIVE SPECIALIST / SRS
The Seller Representative Specialist (SRS) designation is the premier credential in seller representation. It is designed to elevate professional standards and enhance personal performance. The designation is awarded to real estate professionals who demonstrate the knowledge and skills essential for seller advocacy. SRS designees represent a global community of REALTORS® who use their advanced training and expertise to go above and beyond their client’s expectations.
CERTIFIED REAL ESTATE TEAM SPECIALIST / C-RETS
The Certified Real Estate Team Specialist (C-RETS) certification is designed to improve team development, individual leadership skills, and financial performance. C-RETS courses provide the tools, strategies, and knowledge that are required of today’s real estate professionals who are either considering or currently operating in a team environment. It is for team leaders, team members, those looking to start a team, and those who simply want to sharpen their management skills.
E-PRO®
NAR’s e-PRO® certification program helps REALTORS® master the advanced digital marketing techniques of today. With the e-PRO® certification, REALTORS® increase their ability to reach customers, expand their capabilities, and build trust by safeguarding client information.
DIGITAL MARKETING: SOCIAL MEDIA
The RRC Digital Marketing: Social Media certification is for real estate professionals who want to develop expertise with social media resources and the sites that are an essential part of today’s digital marketing mix, whether you are promoting your business or the properties you represent.